World Breastfeeding Week 2016

World Breastfeeding Week August 1 - 7, 2016 "Breastfeeding: A Key to Sustainable Development"

The 2016 World Breastfeeding Week theme "Breastfeeding: A Key to Sustainable Development" is about how breastfeeding is a key element in getting us to think about how to value our well-being from the start of life, how to respect each other, and care for the world we share.

The logo depicts a 'triad' of two adults and an infant, which reinforces the importance of support. The proportions and forms between the two adults, have been equalized to symbolize equality, equity and the collaborative act of nurturing. The new WBW design shows an affinity with the Sustainable Development Goals campaign, but places the infant and carers at the centre.

In September 2015, the world's leaders committed to 17 goals aimed at ending poverty, protecting the planet and ensuring prosperity. Together, ​they​ form the​ Sustainable Development​ Goals​. World Breastfeeding Week 2016 celebrates links between breastfeeding and the Sustainable Development Goals (SDGs). SDGs are a blueprint for global commitment and action towards equitable development and aims to first raise awareness of its links to breastfeeding and second, to foster partnerships for long-term development.

This year, the World Alliance for Breastfeeding Action (WABA) takes up the challenge to frame infant and young child feeding strategies within sustainable development. It will enable the breastfeeding movement (and beyond) to connect with a variety of development issues over the next 15 years (2030) for maximum impact. Breastfeeding is linked to the SDGs in several ways.

World Breastfeeding Week will cover the main link areas between breastfeeding and the SDGs along 5 broad themes (1) nutrition/food security, 2) health, well-being and survival, 3) environment and climate change, 4) work productivity, empowerment, social protection,and 5) sustainable partnerships and rule of law.

The objectives of WBW 2016 are:


⦁ To inform people about the new Sustainable Development

⦁ Goals (SDGs) and how they relate to breastfeeding and

⦁ Infant and Young Child Feeding (IYCF).

Firmly anchor: To firmly anchor breastfeeding as a key component of sustainable development

Galvanize: To galvanize a variety of actions at all levels on breastfeeding and IYCF in the new era of the Sustainable Development Goals (SDGs)

Engage:  To engage and collaborate with a wider range of actors around promotion, protection, and support of breastfeeding.


Dr. Amal Omer-Salim, WABA’s Co-Executive Director said, “Celebrations should mark on-going efforts to learn from achievements and overcome challenges. The annual WBW celebration should be more than a week-long effort. By focusing on a broader context, longer time frame and practical yet ambitious goals, we can create sustainable and engaging campaigns. Let us campaign for a generation!”

World Breastfeeding Week (WBW) has been celebrated since 1992 and is the biggest social mobilisation platform for breastfeeding. Participation has grown steadily and WBW is now celebrated in over 170 countries by more than 1.5 million individuals, with a reach of up to 30 million through mainstream and social media.

La Leche League Canada celebrates World Breastfeeding Week!



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