It hurts when my baby is breastfeeding. What can I do?

The most common cause of nipple pain is a shallow latch. This means that your baby does not have enough breast tissue in his mouth.  Babies need a deep latch to get enough milk. If your baby is not latched correctly, you may notice a crease across the tip of your nipple when it comes out of your baby’s mouth.  Or it may be shaped like a new lipstick, or white at the tip.  If the pain doesn’t resolve or you’re having difficulty getting a deeper latch, consider having a lactation expert (A LLL Leader, International Board Certified Lactation Consultant, or knowledgeable health nurse) observe your baby at breast.

To encourage, promote and provide breastfeeding, chest feeding and human milk feeding support and educational opportunities as an important contribution to the health of children, families and society