2018 Annual Report

Annual General Meeting (AGM) 2018:  took place on September 22, 2018 at 2pm (EDT). 

If you have any questions regarding the AGM please contact our office at office@lllc.ca or call 289-660-5900. 

La Leche League Canada 2018 Annual Report    

pdf copy available; 2017-18 Annual Report
Message from the Board


The 2017-2018 fiscal year marked a period of renewal and re-invigoration for La Leche League Canada (LLLC). During this time, LLLC has made significant administrative improvements to streamline the organization, improve reporting and better support the volunteer Leaders who are at the heart of our organization. 

Highlights include:

  • Responsive website with updated layouts, menus, and colours
  • Addition of Group specific donation pages
  • Addition of an Equity and Land Acknowledgement policy

While administrators have been busy behind the scenes, Leaders across the country have continued to serve families from coast to coast. Monthly meetings and helping parents by phone and email remains the mainstay of our work in each community. Leaders also undertake outreach activities at community events and celebrations as well as to health care providers individually and at conferences and educational fairs.

Ensuring that LLLC has the funds available to support these activities is an ongoing Board priority. We have continued to look for efficiencies in our day-to-day operations to ensure that funds are focused on the needs of the families and communities we serve, while also learning what our existing and potential donors need to begin and continue donations. In the past year, we have particularly focused on increasing the number of monthly donors and using social media to reach donors in a low-cost way.

Times change and so must we, whether that means reducing administration costs, adapting to new platforms for helping or offering meeting styles that resonate with parents. The heart of LLLC remains the same and so does the commitment of our Leaders whether they have led for one year or forty-one. We hope that this annual report reflects the commitment and love that Leaders bring to mothers, parents, babies and all those who care for them every day across the country. 

Melisande Neal - LLLC Board Chair  Board Chair Mel Neal smiling






Who we are

La Leche League Canada is a registered non-profit that provides mother-to-mother/parent-to-parent/peer support for pregnant women, new parents and beyond. We are parents like you who have breastfed or chestfed our own children and now volunteer to support others to reach their goals. As volunteer Leaders we are accredited within La Leche League Canada after a detailed training program and have access to current scientific and legal information to help support others.

Connection and respect are at the heart of what we do and we strive to ensure that all families are welcomed and reflected in every aspect of La Leche League Canada, including in our volunteer Leaders. We believe that nobody knows your baby or family better than you and that everyone deserves the right circle of support in which to raise their children.

La Leche League Canada is a national registered Canadian charity and part of a global organization, La Leche League International (LLLI), LLLC has been supporting families in Canada for over fifty years.

What we do

In person, by phone, online, and in informal Group meetings our volunteer Leaders will be there to support you by providing evidence-based information on breastfeeding and human milk. We live and parent in the communities we serve and tailor programs to the needs of each community.

Our goal of supporting parents in raising happy, healthy children in every Canadian province and territory is shared by the health care system. LLLC contributes to this common goal by building connections, sharing resources, and providing education programs such as our Health Care Provider seminars across Canada.

There is no cost to receive support from a Leader and all regular informal Group meetings are free of charge. 

It is our privilege to support families during the exciting first days, weeks, months and even years of raising children. Welcome - we are here for you.

family of two women and a baby looking at each other and smiling with the caption 'Every story is unique.'

Where we come from

Our Leaders are located across Canada. Some lead Groups with multiple co-Leaders while others are in more isolated locations running Groups alone.

With today‚Äôs technology and globalization we try to ensure all Leaders feel connected to provide the services in their community no matter where they come from. 

map of Canada with leaders listed per province statistics (Ontario, Quebec, Nunavut = 193, Saskatchewan & Manitoba = 45, Alberta & NWT = 54, BC & Yukon = 68, Atlantic = 44)


LLLC Stats *statistics are based on LLLC data as of August 2018


LLLC Stats with infographic images beside each one - 404 volunteer leaders, 176 communities across canada, 6,312 support connections made, 16 helplines, 6,941 meeting attendees, 591 health care providers helped

The People

Volunteers are at the heart of what we do. Leader Carolina breastfeeding in a park in Fall in an April 2018 volunteer week social media postLeader Taleah breastfeeding in an April 2018 social media post 

The five basic responsibilities of a Leader are:

  1. lead ‚ÄčSeries‚Äč Meetings with the public
  2. ‚Äčhelp‚Äč ‚Äčothers‚Äč ‚Äčover‚Äč ‚Äčthe‚Äč ‚Äčphone, ‚Äč‚Äčin‚Äč ‚Äčperson, ‚Äčor‚Äč ‚Äčvia‚Äč ‚Äčdistance‚Äč ‚Äčcommunication
  3. stay ‚Äčup‚Äč ‚Äčto‚Äč ‚Äčdate‚Äč ‚Äčwith‚Äč ‚Äčthe‚Äč ‚Äčlatest‚Äč ‚Äčinformation
  4. manage‚Äč ‚Äčtheir Group activities
  5. work ‚Äčwith‚Äč ‚ÄčLeader‚Äč ‚ÄčApplicants‚Äč ‚Äčand‚Äč ‚Äčothers‚Äč ‚Äčconsidering‚Äč ‚ÄčLLL‚Äč ‚ÄčleadershipLeader Erin holding a newborn in an April 2018 volunteer week social media postLeader Rowena breastfeeding in an April 2018 volunteer week social media post

During volunteer week in April 2018, LLLC honoured Leaders serving LLLC and their communities across Canada. Events such as these as well as volunteer and community awards highlight the contribution of our volunteers. Some of our Leaders were nominated for and received provincial volunteer awards. We are proud of the commitment our volunteers have to serving the communities in which they live and we continue to seek out opportunities to bring attention to the amazing work that our Leaders do.

Leader Accreditation Department

Initiated 67 applications

Accredited 39 new Leaders

Published 4 issues each of Chrysalis, the LLLC newsletter for Leader Applicants and Butterfly, the LLLC newsletter for supporting Leaders

2017 year in review

April - JuneMargaret Bennet-Alder celebrating her 90th birthday with fellow La Leche League Leaders holding a cupcake

Individual Group Donation Pages launched

Health Provider Seminar with Cathy Watson-Genna (Calgary, AB)

90th Birthday Celebration of Margaret Bennet-Alder with LLLI Founder Marian Tompson (Toronto, ON) 

July - September

Parent and Community Conference (Newmarket, ON)

October - December Global Latch On Ottawa Table with two leaders manning the booth - one Caucasian leader smiling, one East Asian leader wearing a hijab smiling and wearing her infant in a baby carrier. photo credit to Breathe In Photography

Fall Appeal Launched

Breastfeeding Challenges including the Ottawa Global Latch On

LLLC AB/NWT Parenting Conference with Deborah MacNamara (Edmonton, AB)

Updated LLLC Policies approved


January - March

Re-designed website launched



Fundraising circle pie chart breakdown of donors; 5% corporate, 18% monthly, 77% one time donors

Fundraising at LLLC is an activity shared by all. At the Group and Area level, Leaders come together at spaghetti dinners, garage sales and clothing swaps to raise money to sustain their Group and Area activities. Leaders work hard to identify and organize events and sales that are profitable, appealing to young families and feasible to deliver with their volunteer teams.

At the national level, our campaigns focus on raising cash and in-kind donations to ensure that every Group receives basic funding, regardless of their own fundraising and to provide shared services and programs that facilitate and support the work of Leaders across Canada.

Following a successful Fall 2017 appeal, we launched our first ever social media fundraising campaign in Spring 2018. Recognizing that most donors have a long-term relationship to LLLC and that one-time donations still make up the bulk of our fundraising, we aimed this new campaign at increasing our monthly donor base by 20%.

With the #EveryDropCounts campaign, it was the first time LLLC attempted an appeal with a zero-dollar budget. Although it fell slightly short of our target, we developed techniques and effective strategies for future campaigns. LLLC plans to continue the Fall 2018 campaign with the ‚ÄėEvery Drop Counts‚Äô messaging in our traditional appeals.

Our Leaders give freely of their time and expertise to families and it will always be our commitment that our support and information is available to parents at no cost. Recognizing that the early years of parenthood can be the ones when it is the most difficult to budget for charitable giving, we are grateful for every small donation. We are also grateful for the ongoing support of those whose parenting journeys and wider communities have benefited from our support over the years.

mother breastfeeding her infant in a sofa chair and smiling while looking down at infant


2018-2019 workplan

Equity & Inclusion

  • Equity and Land Acknowledgement Policy passed

  • Equity & Inclusion Committee struck

  • Guidance and training materials for Leaders

‚Äč‚Äč‚ÄčBrand Identity

  • Launched new Brand Identity Guide

  • New and updated resources for Leaders

  • Refresh of the website


  • Communication Plans for specific target audiences

  • Social Media Guidelines for Leaders 


  • Fill all staff positions: national and Area roles

  • Improve succession plan

  • Survey Leaders

  • Launch new Leader campaign

mother smiling at her infant with the caption 'Every experience matters'



 Financial Summary 2017-2018 2016-2017 % change
 INCOME $99,689 $79,478 +25.4

fees and memberships
healthcare seminars




 INCOME EXPENSES $15,827 $10,376 +52.5

donation & fundraising costs
fees and memberships
healthcare seminars




 OPERATING EXPENSES $82,086 $149,053 -44.9

other office

 NET INCOME $2,298 $(79,715) +102.8

March 2018 Assets = $381,469. Liabilities = $10,831; March 2017 Assets = $372,060. Liabilities = $15,160.






** Final Reviewed 2017-2018 Financial Statements will be available after the 2018 Annual General Meeting


couple where male partner is kissing infant being held by the female and the caption 'Every connection is special'       


La Leche League Canada 

 PO Box 147

 Pickering, ON L1V 2R2

 (289) 660-5900



Twitter Logo with link to LLLC Twitter account

Instagram Logo with link to LLLC Instagram account

Facebook Logo with link to LLLC Facebook page

            pdf copy available: 2017-18 Annual Report



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2014_LLLC_ANNUAL_REPORT-1.pdf (628.04 KB) 628.04 KB
2014-15_Annual_Report (787.14 KB) 787.14 KB
2015-16 Annual Report (709.31 KB) 709.31 KB